Commercial real estate brochures can vary from a single-page flyer to a complex offering memorandum. Brokers tend to overcomplicate them. The purpose of a brochure is to clearly and simply describe a property. My suggestion? Keep it simple. Brochures should include price, floor plans, location, and good photos.
Brochure Key Points:
Good photos:
- Have clear photos that include all aspects of the property including interior, exterior, and possibly drone photos.
Plans:
- Include floor plans and site plans. People need to know the layout of the space, yard (if any), lot, and parking.
Description:
- In a few sentences describe the location. Things like “Freeway Frontage.”
- Use: Describe the property as an “Owner/User” or “Investment.”
- Property: Describe the property highlight “Size, Price, Power, etc…”
Location:
- Include a map showing its location and what surrounds it.
Pricing:
- Some investments will omit the price for a specific reason. Make your pricing clear.
Keep it clear and simple. Your clients will thank you.